The trend for innovative mascaras shows no sign of slowing down and following launches with vibrating functions, lash growth ingredients and specialist wands, the latest gismo to hit the market is the rotating brush. Dior have already launched their take on the trend and although I consider myself open minded in terms of beauty prices, almost £30 for a mascara does seem a little excessive. With this in mind, I was delighted to learn that one of my favourite budget brands, Bourjois are also introducing a version which will be priced at a more affordable £11.99. The mascara won't launch until May but I've managed to get my hands on a tube to give you a sneak preview.
Bourjois mascaras currently retail between £6-£10 so, if I'm not mistaken, this will be the most expensive one to launch to date. Their mascaras do appear to be getting increasingly pricey but if this added profit is being reinvested into new, innovative launches then I'm not complaining!
The idea behind Bourjois' version is that you can achieve a flawless false lash volume effect in just 30 seconds with the rotation function ensuring that every lash is captured, separated and coated evenly from root to tip. The mascara is currently only launching in one shade, Starting Black.
I never really got on board with vibrating mascaras but nevertheless, was keen to give this a go.
The tube itself is chunky and weighted at one end where the battery lies. I wasn't overly keen on the checkerboard design but it certainly isn't offensive. The section where the mascara itself is contained is smaller than standard mascaras although would certainly provide sufficient quantity for the recommended 3 month lifetime of a mascara. The flip switch to power the rotation is easy to use- on in a clockwise rotation, on in an anti-clockwise rotation or off. At first I was a little baffled as to why the brush rotates in two directions although I did find it useful to reverse the rotation when applying to my left eye (I'm right handed). It's also handy for coating the tops of lashes when looking down. Basically, this mascara does what it says- it adds volume and lengthens, effectively capturing even the tiniest lashes and helping to open up the eyes and I have to say that I liked the effect, especially the glossy black finish. If you're not accustomed to wearing mascara, this may not be the choice for you as it doesn't feel weightless on the lashes and at first it's undeniably going to take longer than 30 seconds to achieve a flawless coat. By far the most impressive aspect of this mascara is that it didn't flake or smudge all day long yet was easy to remove when I was ready.
I'm not convinced that I'll be switching permanently from my good old fashioned "manual" mascara but this is certainly a fun gimic for those who are into make-up and at such a reasonable price, why not give it a go?!
Don't forget to enter my Valentine's Giveaway by clicking here.
Bourjois mascaras currently retail between £6-£10 so, if I'm not mistaken, this will be the most expensive one to launch to date. Their mascaras do appear to be getting increasingly pricey but if this added profit is being reinvested into new, innovative launches then I'm not complaining!
The idea behind Bourjois' version is that you can achieve a flawless false lash volume effect in just 30 seconds with the rotation function ensuring that every lash is captured, separated and coated evenly from root to tip. The mascara is currently only launching in one shade, Starting Black.
I never really got on board with vibrating mascaras but nevertheless, was keen to give this a go.
The tube itself is chunky and weighted at one end where the battery lies. I wasn't overly keen on the checkerboard design but it certainly isn't offensive. The section where the mascara itself is contained is smaller than standard mascaras although would certainly provide sufficient quantity for the recommended 3 month lifetime of a mascara. The flip switch to power the rotation is easy to use- on in a clockwise rotation, on in an anti-clockwise rotation or off. At first I was a little baffled as to why the brush rotates in two directions although I did find it useful to reverse the rotation when applying to my left eye (I'm right handed). It's also handy for coating the tops of lashes when looking down. Basically, this mascara does what it says- it adds volume and lengthens, effectively capturing even the tiniest lashes and helping to open up the eyes and I have to say that I liked the effect, especially the glossy black finish. If you're not accustomed to wearing mascara, this may not be the choice for you as it doesn't feel weightless on the lashes and at first it's undeniably going to take longer than 30 seconds to achieve a flawless coat. By far the most impressive aspect of this mascara is that it didn't flake or smudge all day long yet was easy to remove when I was ready.
I'm not convinced that I'll be switching permanently from my good old fashioned "manual" mascara but this is certainly a fun gimic for those who are into make-up and at such a reasonable price, why not give it a go?!
Don't forget to enter my Valentine's Giveaway by clicking here.
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