Speed Review: John Frieda Beach Blonde Kelp Help Deep Conditioning Masque

I love treating my tresses to a pampering hair mask once a week so even though I don't have blonde hair, this deep conditioning masque appealed to me, particularly because I love the idea of kelp as a key ingredient.

It's no secret that I'm not a fan of tub packaging so I'd have preferred the convenience of a tube but otherwise, I feel the presentation is well executed. I love the branding, which is well thought out with the "sea" theme. From the name of the product and Beach Blondes range, the inclusion of kelp as a key ingredient, the use of aquamarine colour on the packaging and even the fresh, oceanic fragrance- this is branding done well.

The directions were clear and easy to follow and I liked that the mask gets to work in under five minutes.

I really enjoyed the usage of this mask. I found the aforementioned oceanic fragrance to be very pleasant. It's quite refreshing with a hint of mint. The cream texture was easy to work through my hair and equally, was relatively easy to rinse out.

Following use, my hair looked impressively soft, smooth and shiny. It was manageable but my fine hair wasn't weighed down. It simply looked healthy. The scent didn't really linger but I did note that my hair smelt fresh and clean.

One point to note is that John Frieda Kelp Help Deep Conditioning Masque contains quite a high concentration of silicones so if you prefer to avoid these then this mask won't be for you.

Overall, I liked this mask and feels that it represents good value for money at £6.29 for 150ml.